Scott Lundteigen
Here's how to use the internet properly:
The key difference?
This eliminates ALL the frustration and hard-earned cash you'd normally waste competing with everyone else online.
Vintage ads: 1910 Sears Roebuck catalogue selling cars. If Sears sold 3,500 Model H cars in 1910, the total sales, adjusted for inflation to 2025, would be approximately $47.1 million in today's money. 1924 Good Housekeeping magazine selling ovens. Guesstimated 5,000 ovens sold would mean $11.8 million today.
Both are heavy with Direct Response Sales copy, instructions on how to order directly from the company, and highly successful!
In my own mortgage brokerage business:
Generated $1,890,855 in fees in ONE YEAR using nothing but copywriting and direct response marketing.
Became the #1 broker in Canada for debt consolidation mortgages (according to CitiFinancial).
Generated $155,479 in fees in ONE NIGHT from a single live seminar.
For my clients:
Martial Arts Dojo: Went from 4 new students per month ($260) to 28 new students per month ($5,600) - a 2,153% increase. They had to STOP the campaign because they couldn't handle the stampede of new students.
Electrician: Became #1 in Calgary (population 1.2 million) for aluminum wiring retrofitting. Generated 13 jobs, amongst many, with a total of $84,397.52 and over $4,500 in profits each. (See cheques)
Fence Contractor: Turned $50 into $4,552.33 profit in ONE DAY - a 9,100% return on investment.
Because they prove a powerful point about Direct Response Marketing...
These checks represent fees from residential debt consolidation mortgages only - regular homeowners consolidating their debts, not complex commercial deals.
Many of these clients could have gotten their mortgage directly from their own bank for free.
These clients GLADLY paid me these fees because my marketing positioned me as the debt consolidation specialist who provided extraordinary value they couldn't get anywhere else - not even from their own bank.
When you use Direct Response Marketing to position yourself as THE expert rather than just another commodity provider, people will pay premium prices for your expertise.
1. You Control It Like a Light Switch
Business slow? Turn on your Direct Response campaign.
Getting too busy? Turn it off.
No waiting for Google to approve your ads or wondering why your social media post got zero engagement.
2. You Know Exactly Where Every Lead Comes From
When someone calls from your campaign, you KNOW that campaign worked.
No guessing, no complex analytics, no "attribution modeling" - just clear, trackable results.
3. You Dominate Your Local Area
While your competitors fight over expensive online ads, you'll be the ONLY business showing up in mailboxes and on doorsteps in your target neighborhoods and industry.
4. Your Prospects Aren't Distracted
Online, your prospect is one click away from cat videos, competitor ads, and a thousand other distractions. Your offline piece has their complete attention.
Turns Your Business Into a Cash Flow Machine On Steroids - Because these pieces are already tested and proven, you'll marvel at the cash flow... even in tough economic times.
Eliminates Cold Calling and Door Knocking Forever - Stop this mind-numbing exercise that annoys people (and that you hate doing anyway). Let the marketing do the heavy lifting.
Makes Your Sales Team 1,000% More Effective - When your people aren't beat up from cold calling, they show up fresh and ready to sell. Plus, average salespeople will close more often because the marketing has already done the hard work.
Gets You In Front of Prospects BEFORE They Go Online - If they're thinking about your service and get your piece first, they won't waste time researching competitors. You'll be the ONLY company they know.
Commands Higher Prices Easily - The system positions you as THE expert, so you can stop lowballing to get jobs. Increase your prices by 25% and watch your profits double with no extra effort.
Lets You "Farm" Specific Areas - Work only in neighborhoods you choose. Do 2, 3, or even 5 jobs in one community before moving next door. Stop scrambling all over the city.
Locks Up Any Area With an Iron-Clad Cage - By delivering your message consistently in one neighborhood, you become "top of mind." When they think about your service, YOU'RE the first (and only) person they think of. Why would they seek quotes from strangers when they already know and like you?
Gives You Complete Control Over Your Business Flow - Business slowing down? Deliver more pieces. Too busy? Slow it down or stop until you need more work. It's like having a faucet you can turn on and off at will.
Lets You Avoid Crappy Jobs and Customers - When you can generate leads like turning on a tap, you can afford to be selective. Never deal with nightmare customers again. Let "Lowball Larry" have the ugly jobs while you work with profitable, pleasant clients.
Steals Jobs From Under Your Competitors' Noses - Since no one else is using this approach, your competition can't see what you're doing. They won't even know they're losing business... much less why.
Gets You Working on Profitable Jobs TOMORROW - Deliver pieces in the morning, get calls, meet prospects in the afternoon, start the job the next day. This actually happened with my fence AND electrical contractor client.
Increases Your Company's Value - A business with a proven marketing system that generates higher profits is worth significantly more if you ever want to sell.
Costs a Fraction of Online Marketing - No more losing hundreds or thousands testing ads that might not work. My proven pieces eliminate the guesswork and the waste.
For businesses in these specific industries - get instant access to my battle-tested systems:
Fence & Deck Contractor Package: $1,997
The exact flyer that generated $4,552 profit from a $50 investment
Complete implementation guide and scaling instructions
Ready to deploy immediately
Aluminum Wire Electrical Contractor Package: $1,997
The aluminum wiring retrofitting system that made one electrician #1 in Calgary
Seminar scripts and flyer templates that drove 61 prospects from 1,000 pieces
Average sale: $7,500 with $4,500 profit per job
Complete implementation guide and scaling instructions
Ready to deploy immediately
Mortgage Broker Package: $26,000
The complete system that generated $1,890,855 in fees in one year
Includes ads, door hangers, and seminar materials that produced $155,479 in one night
Everything needed to dominate your local debt consolidation market
Complete implementation guide and scaling instructions
Ready to deploy immediately
Marketing insights you can implement immediately to start making money
Custom strategy tailored to your specific business and market
Clear action plan whether you hire me or not
100% Money-Back Guarantee if you're not absolutely ecstatic
Custom flyers and direct mail pieces that sell
High-converting sales letters and brochures
Online copywriting that actually converts
Complete marketing funnels (offline to online)
Email sequences, video sales letters, seminars
Call scripting
Full integrated campaigns using multiple touchpoints both offline AND online.
Complete hands-off implementation
We handle all the details, printing, setup, delivery for your offline marketing
You don't lift a finger - just collect the results
Perfect for busy business owners who want results without the work